You can earn passive income by creating a niche website, driving traffic to it, and monetizing that traffic. You already know that by now. But did you ever stop to think for a moment of the monthly and yearly trends that could potentially impact your earnings? Here are the top trends to keep in mind in 2018.

According to Tune, your success in making passive income online will depend more on niches rather than multi-niche projects.

Affiliate marketing is going niche

In the past, many affiliate marketers focused on a catch-all approach, offering traffic up to hundreds or thousands of sites, even if they had little authority or traffic to give. But in 2018, advertisers will laser their focus into smaller groups of highly credible, targeted, and popular influencers. To map your strategy, focus on a few key influencers in your industry. Start with them, then nail your niche before expanding outward.

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In other words, it is time to stop being a jack-of-all-trades and a master of none. It is time to focus on a single topic and gradually become an authority in that specific area.

The IRMG encourages site owners to pay more attention to mobile first index, because Google now pays more attention to how your sites look on mobile.

Smartphone success will continue to surge with launch of Google’s mobile-first index

We’re still waiting for official confirmation that mobile sites have usurped desktop versions for ranking value in Google’s SERPs, but we know that it’s coming this year. Since being announced in November 2016, the company has been gradually rolling it out on a small scale for testing purposes. At some point in 2018 this will be the default setting and, in doing so, it will reflect the transformed nature of how we generally browse the internet via mobile devices now.

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The goal of mobile first index is to improve visitors’ experience with your web page.  And if you haven’t considered this area in your technical design, now’s the time to do so.

It’s probably not the first time you’ve read about Voice Search on some SEO blogs. And according to Business 2 Community, voice search is growing stronger this year than it has ever done before.

Growth of Voice Search

Voice assistance like Amazon Alexa and Google Home steadily grew in their use throughout 2017 and are increasingly often integrated with third-party products. In long-term, it can mean a general move towards voice search and, therefore, affiliate marketers have to predict this and adapt to more natural-sounding speech patterns and long tail keywords.

In general, affiliate marketing is likely to continue to grow, with more merchants and website owners creating new affiliate programs on popular networks and advertisers trying to diversify their affiliate traffic sources, and you would do better to jump the bandwagon.

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This means that you may need to optimize your site for voice search the same way you pay attention and give more effort to your usual SEO campaign.

Conclusion

Many people have argued that affiliate marketing programs like Amazon will die sooner. But that’s far from it. In fact, affiliate marketing isn’t going anywhere any time soon. The trend is what will experience changes year after year.