Creating high quality backlinks is probably the hardest part of niche site building. But given that links are Google’s most popular ranking factor, you have no choice than to build them. In fact, if you have to get more rankings and make a lot of money, it will be a must that you build links. So, how can someone like you, who probably blogs every morning in their pajamas or underwear create links that will move your site up the rankings? Well, here is how.
Brian Dean is known as the master of link building. In his post, 17 Untapped Backlink Sources, he recommends giving testimonials because it helps you get authoritative links pointing to your site.
Companies big and small LOVE to show off their customer testimonials. If you’re using a product or service that you love (or at least like), consider sending them a testimonial. When you do, make sure to tell them that they can put it on their homepage or a testimonial page. To show that you’re a real person they’ll often put a link to your site for you…without you even having to ask.
Fortunately, giving reviews take only a few moments of your time. And what you get is far more immense than no link at all.
Blog commenting is an easy way to build links. And according to Dom Wells from Human Proof Design, it is a great way to get the words about your website out there.
The main purpose of blog commenting is to: Get your site out there. Meet people and grow your authority in the niche. Network with others for potentially higher quality links further down the road. Associate your site with their sites by saying “Hey these are the people I hang with”.
At the end of the day, blog comments are always no-follow by default. But that does not mean they are useless. In fact, they can earn you some referral traffic, and, who knows, some sales.
Guest blogging is perhaps the most popular technique for building links. And as Matthew Woodward puts it, it is quite an effective technique ever.
Back then, you could use guest blogging as a link exchange without adding much value to the readers. More recently, however, Google learned the way some people used guest blogging with the intention of “hacking” their algorithm, leading to Matt Cutts (Google’s former Web spam team leader) to say guest blogging was dead. Most websites–both large and small–generally accept links within the content and in the author bio, and these links still provide good value.
Doing outreach may be difficult. But if you can get a handful of links per day pointing to your site, they can give you a great boost in the SERPs.
One thing I need to warn you about is that you must never try aggressive link building. Instead, build backlinks systematically. Doing so lets you analyze the effective of your campaign, and also tells Google that you care more about proving valuable content, not just getting links to point to your site.