You will have to put a lot of efforts if you want to convince Google that your niche site is a reliable resource for anything. Cultivation of quality backlinks is the only way you can convince Google that your site is trustworthy. Links pointing back to your site provide a sort of third party validation.

Do you know what guest posting is? Crazy Egg defines it has a practice of contributing free contents to other sites in exchange for a link back to your site. It has always been a popular link building method.

Guest posts

Unfortunately, some site owners have taken advantage of this tactic by using poorly-written, unhelpful content to earn links to their site. They hire article writers with little to no experience in the topics they’re writing about, then pitch these low-quality articles to a variety of sites, whether the content is relevant to their audience or not. As a result, Google has issued warnings about guest posts. This discouraged lots of site owners from wanting to use this link building strategy — and understandably so.

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According to Mainstreetroi, food lovers read recipes, gardeners read about gardening and runnier read about running. People search for contents that are relevant, enjoyable and useful.

Determine what sharable or High-Value Content is best for your Audience

Look around your niche and see what types of content are the most widely consumed and shared. Inventory these types of content and brainstorm ways to write a similar article with a different angle. Make sure it’s an article you can execute well. In most niches, the best types of shareable high-value content are guides, lists, checklists, recipes, how-tos and tricks.

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A runner may want to read about a new running shoe, a food lover may want to read about a wine that pairs best with steak and a gardener may want to read content that talks of tricks and tips of planting succulents. In short, relevance is a key aspect in link building.

According to Dyno Mapper, one should use an extension like ‘check my links’ that will help him or her get broken links easily because we don’t expect to click every link with hopes of finding a 404 error.

Build Broken Backlinks

Broken links will be highlighted in red, making them easy to find at a glance.Your next move is the same as with the Moving Man Method. You’re going to send the resource page site owner an email to notify them of the broken link, making sure to tell them exactly what the broken URL is as well as where on their page the link is found.

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Broke link building is similar to the Moving Man Method. The only difference that is there is, instead of looking for links that old, you look for links that give a 404 error. I know most of you have come across a 404 error a couple of times. These are what we simply call “broken links”-very bad for SEO on the site that hosts them.

Conclusion

One of the most accessible and overall beneficial ways to build a backlink profileis by using strategic content (it really helps your SEO in many ways). You show Google that your site is active when you post content consistently. Keywords only focuses on helping you widen your SEO net.